Say No to Spec - Buttons

Agency Self-Promotion - Single


Zulu Alpha Kilo

Company: Zulu Alpha Kilo Ad Agency: Zulu Alpha Kilo Creative Director: Zak Mroueh Art Director: Jamie Mageau Designer: Jamie Mageau Writer: Kaidy Wong Photographer: Shereen Mroueh Digital Imaging: Greg Heptinstall, Brandon Dyson, Amanda Braun Studio Artist: Greg Heptinstall, Brandon Dyson, Amanda Braun Agency Producer: Laura Dubcovsky Vendor: Crucial Pins

To further promote our stance on spec work, Zulu Alpha Kilo created a double page spread encouraging agencies to say no to free spec creative work in pitches. We manipulated the logos of all prominent advertising and design agencies in North America so that their brand name was turned into a variation of, “no.” A link directed readers to,, and explained why saying no to spec is better for both agencies and clients.