Folkhaus Beer Series

Packaging Design - Series


Melissa Fraser

Winner: Melissa Fraser Program: Graphic Design for Marketing School: Wilson School of Design Photographer: Melissa Fraser Instructors: Carley Hodgkinson, David Young

Folkhaus: The Ale Tales is a beer series inspired by stories from the prohibition era that have been elaborated on and skewed, as the stories get told late into the night under inebriated circumstances. The series focuses on three mysterious characters and are loosely based on real people and events. The labels were created using images found from public photography archives that were manipulated to hide their identity. A carrier was designed to hold the bottles but not reveal what's inside.