Discordia Hard Cider

Packaging Design - Series

2019

Sam Urquhart
t: 205-452-9965
e: sam@samuart.com
w: samuart.com

Winner: Sam Urquhart Program: Graphic Design School: Savannah College of Art and Design Instructor: Joseph DiGioia

Discordia is a conceptual hard cider focused on the myth of the golden apple picked from the Garden of the Hesperides by the Goddess Eris (God of Discord). Utilizing elements and form from Greek pottery in combination with traditional illustration, the bottle designs present a unique experience for avid drinkers while the advertisements use familiar phrasing with historical artwork as a nod to the brand’s mythic backstory.