Auntie Seshat

Entire Promotional Design Program

2019

Venny Chung Ping Siang, Jasmine Lim, Fiona Lim
w: lasalle.edu.sg

Winner: Venny Chung Ping Siang, Jasmine Lim, Fiona Lim School: LASALLE College of the Arts

Auntie Seshat is a community bookstore. Having observed that most of the independent bookstores are going for a minimalist style and targeting a narrow range of audiences, Auntie Seshat is looking for a different direction. With the belief that books are the best teachers, the bookstore aims to make reading a fun experience for everyone. Therefore, Auntie Seshat’s branding has taken a playful, yet modern approach, in order to attract audiences from all walks of life.