Care for mom to be

Entire Promotional Design Program

2019

Seyon Kim
t: 231-489-4013
e: skim25@mica.edu

Winner: Seyon Kim School: Maryland Institute College of Art

Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages others to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.