IKEA: Cook This Page
Entire Advertising Campaign
Kristine Lippett (Leo Burnett, Toronto)
Company: Leo Burnett Chief Creative Officer: Judy John Creative Director: Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Art Director: Anthony Chelvanathan Writer: Steve Persico Designer: Anthony Chelvanathan Illustrator: Anthony Chelvanathan Studio Artist: Robin Osmond Agency Producer: Franca Piacente, Alexandra Postans Print Producer: Gord Cathmoir, Anne Peck, Carly Price Group Account Director: Allison Litzinger Account Director: Emily Robinson Account Supervisor: Rebecca Simon Chief Strategy Officer: Brent Nelsen Vice President, Group Planning Director: Tahir Ahmad Photographer: Fuze Reps, Arash Moallemi Videographer: Jonathan Lajoie Printing Company: Trade Graphics By Design Inc., Papertec Inc. Editor: David Nakata Music/Sound: Grayson Matthews
IKEA created: “The Cook This Page Parchment Paper Recipe Series.” The recipes are printed on parchment cooking paper. People fill in the blanks, roll it, cook it and eat! The ingredient blanks were measured, helping people determine how much sauce or salt or chive to add. The recipes incorporated IKEA food items. Illustrations were inspired by the food. The books were available in the food section of IKEA Stores.