IKEA: Cook This Page

Entire Advertising Campaign

2017

Leo Burnett

IKEA created: “The Cook This Page Parchment Paper Recipe Series.” The recipes are printed on parchment cooking paper. People fill in the blanks, roll it, cook it and eat! The ingredient blanks were measured, helping people determine how much sauce or salt or chive to add. The recipes incorporated IKEA food items. Illustrations were inspired by the food. The books were available in the food section of IKEA Stores.

Company: Leo Burnett
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Anthony Chelvanathan, Steve Persico
Art Director: Anthony Chelvanathan
Writer: Steve Persico
Designer: Anthony Chelvanathan
Illustrator: Anthony Chelvanathan
Studio Artist: Robin Osmond
Agency Producer: Franca Piacente, Alexandra Postans
Print Producer: Gord Cathmoir, Anne Peck, Carly Price
Group Account Director: Allison Litzinger
Account Director: Emily Robinson
Account Supervisor: Rebecca Simon
Chief Strategy Officer: Brent Nelsen
Vice President, Group Planning Director: Tahir Ahmad
Photographer: Fuze Reps, Arash Moallemi
Videographer: Jonathan Lajoie
Printing Company: Trade Graphics By Design Inc., Papertec Inc.
Editor: David Nakata
Music/Sound: Grayson Matthews