Printed By Somerset Website

Business-to-business

2016

Somerset wanted a website that showcased their capabilities as printers. So we brought the experience of touching and feeling the page online. First we created a printed website; over 20 techniques were printed on a duplexed press sheet. We created online interactions like a map that could be zoomed with stickers, a GIF made with scanimation, and much more. Then we shot every interaction in stop motion to bring print online in a tactile experience.

Company: Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Director: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Lisa Greenberg, Ryan Crouchman, Sean Ohlenkamp Copywriting: Marty Hoefkes, Andrew Caie Art Direction: Dejan Djuric, Pedro Izzo, Ryan Crouchman, Scott Leder, Chris Duchaine Design: Dejan Djuric, Pedro Izzo, Ryan Crouchman, Jeff Watkins Illustration: Kristina Marija Valiunas, Dejan Djuric Director, Creative Technology: Felix Wardene Flash Development: Jacqueline Adediji, Dan Purdy Development: Jacqueline Adediji, Dan Purdy, Margaret Beck Agency Producer: Laurie Filgiano, Sabrina DeLuca Account Supervisor: Kayla Osmond Planner: Joshua Hansen Project Manager: Tracey Wightman Photography: Luis Albuquerque, Arash Moallemi Director: Luis AlbuquerqueCompany: Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Director: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Lisa Greenberg, Ryan Crouchman, Sean Ohlenkamp Copywriting: Marty Hoefkes, Andrew Caie Art Direction: Dejan Djuric, Pedro Izzo, Ryan Crouchman, Scott Leder, Chris Duchaine Design: Dejan Djuric, Pedro Izzo, Ryan Crouchman, Jeff Watkins Illustration: Kristina Marija Valiunas, Dejan Djuric Director, Creative Technology: Felix Wardene Flash Development: Jacqueline Adediji, Dan Purdy Development: Jacqueline Adediji, Dan Purdy, Margaret Beck Agency Producer: Laurie Filgiano, Sabrina DeLuca Account Supervisor: Kayla Osmond Planner: Joshua Hansen Project Manager: Tracey Wightman Photography: Luis Albuquerque, Arash Moallemi Director: Luis Albuquerque

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