Beetle Road Stories

Consumer Products

2016

The Beetle and music go way back. To introduce the iconic car to a new generation of drivers, we invited Canadians to take a virtual test drive to historical music landmarks across the country. The test drive experience was built using the Google Street View API and WebGL to render the environment in 3D.

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Company: DDB Canada Chief Creative Officer: Cosmo Campbell Creative Director: Rob Sturch Associate Creative Director/Art Director/Designer: Murray Falconer Copywriter: Jon Mandell Project Manager: Matthew Sy Technical Director: Justin MacLeod Developer: Bart Nagel, Tyson Yau, Gauthier Pompougnac Information Architect/Digital Strategist: Derek Lau Strategy Director: Natalie Godfrey, Andrew Ahern Account Manager: Samantha Murphy Engagement Manager: Kathy Lee Regional Lead: Amanda Downs Video & Artist Content: Rise Branded Entertainment Car Interior Photography: Virtuo360Company: DDB Canada Chief Creative Officer: Cosmo Campbell Creative Director: Rob Sturch Associate Creative Director/Art Director/Designer: Murray Falconer Copywriter: Jon Mandell Project Manager: Matthew Sy Technical Director: Justin MacLeod Developer: Bart Nagel, Tyson Yau, Gauthier Pompougnac Information Architect/Digital Strategist: Derek Lau Strategy Director: Natalie Godfrey, Andrew Ahern Account Manager: Samantha Murphy Engagement Manager: Kathy Lee Regional Lead: Amanda Downs Video & Artist Content: Rise Branded Entertainment Car Interior Photography: Virtuo360

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