Coors Light Website Redesign

Consumer Products

2016

We created an interactive journey through the Coors Light mountains. Using CSS perspective techniques we simulated climbing up the motion of moving the mountain. When a user scrolls or swipes up, the scenery passes by creating a parallax effect travelling through different levels of the experience.

Voice: 416-583-2178
Website: www.rethinkcanada.com

Company: Rethink Client: Coors Light Creative Direction: Dre Labre, Aaron Starkman, Chris Staples, Ian Grais Associate Creative Director : Alex Fleming Copywriting: Sean O'Connor, Xavier Blais Art Direction: Sheldon Rennie, Alex Fleming Interactive Producer: Todd Harrison Technical Director: Scorpio Lam Senior Developer: Hanna Chen Interaction Designer: Sheldon Rennie Studio Artist: Michelle Kennedy Account Manager: Sarah Riedlinger Account Director: Lynn Summers Analytics & Strategy: Robert Cumming Sound & Music Company: RMW Music Animation House: Common Good

Winning Website: www.coorslight.ca/en/home

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