Ode to quattro
Experiential/Event - Single
To build excitement during the holiday season, “Ode to quattro” is an innovative twist on a holiday tradition in the form of a 26-foot interactive snow globe powered by the new Audi S6. Inside the snow globe, a twelve-tine music box propelled by the S6’s moving wheels played “Ode to Joy”. With the shake of an iPad, passersby triggered snow to fall recreating a true snow globe experience and dramatizing Audi all weather performance.
Ad Agency: Zulu Alpha Kilo Creative Direction: Zak Mroueh, Shane Ogilvie Copywriting: George Ault Art Direction: Allan Mah Agency Producer: David Isaac Group Account Director: Adam Lang Account Director: Barrett Holman Digital Production House: Thinking Box Ltd. Production House: Common Good Director: Jamie Webster Audio House: Pirate Audio Media Agency: Mediacom Event Company: Vision Co. Client: Audi Canada Inc., Jennifer Dobbs