The Watercolour Project
Public Service/Charity (Non-Profit)
Each Day, 1,000 children under 5 die from waterborne illnesses.Using water from a newly built well in their village, the children in Gashoro, Rwanda created watercolour paintings depicting their future now made possible with well water.Their paintings were then hung for sale in LUMAS Gallery. Enough paintings sold to build a new well in a neighbouring community.Using water from one well, these children have provided another village with one too.
Company: KBS Toronto Chief Creative Officer: Matt Hassell Art Direction: Adam Tuck Copywriting: Darren Marranca Agency Producer: Nick Hutcheson Account Director: Marie Magnin Account Supervisor: Chantelle D'Aoust Editor : David Quach
Winning Website: www.thisisthework.ca/watercolours/