Better Tomorrows Campaign

Craft-Music - Series


Like most charities, SickKids can be overlooked during the holiday season. We needed a way to get people to take time from their busy day to take notice and donate.How? By giving them a massive dose of perspective by showing what a sick child is going through that very same day. For nearly two months we ran an ad a day to show people what was happening in the hospital right that minute.

Voice: 416-729-5758

Company: J. Walter Thompson Canada Chief Creative Officer: Brent Choi Executive Creative Direction: Ryan Spelliscy Art Direction: Cindy Marie Habana Copywriting: Mike De Candido Broadcast Producer: Raquel Rose Production Company: Sons & Daughters Director: Mark Zibert Executive Producer: Joan Bell, Sam McLaren Post Production Company: Panic & Bob, Smith Editor: Michelle Czukar Assistant Editor: Laura McMillan Colourist/Transfer: Alter Ego Visual Effects: Andrew Hobbs Producer: Janice Rebelo Audio House: The Eggplant Music Director: Adam Damelin Account Director: Neil MacLellan Account Executive: Sarah Leveille Associate Creative Direction: Andy Brokenshire Media Agency: Mindshare