The Crawler

PSA/Charity Video - Single

2020

Publicis, Montreal, QC
t: 514-742-4838
e: melissa.charland@publicisna.com

Client: Mira Ad Agency: Publicis Montréal VP, Head of Creative Product: Sann Sava Associate Creative Director: Mélissa Charland Copywriter: Olivier Giguère, Martin Bernier, Bryn Gallagher, Sann Sava, James Viloria Art Director: Mélissa Charland, Karl Ouellette Producer: Carole Beauchamp, Renée Séguin, Stéphanie Lord VP, Director of Planning: Samuel Fontaine Account Coordinator: Catherine Binette Account Director: Anne-Marie Paradis President: Rachelle Claveau Production Company: 4zero1 Director: François Jaros Cinematographer: Ariel Methot Post-Production Company: VideoNerve

Winning Entry: youtube.com/watch?v=JN5x4WvCKHI

Mira service dogs are essential to the mobility, autonomy, and mental health and well-being of their beneficiaries. By law, beneficiaries are allowed to bring their service dog with them into all public places. But they are denied access way too frequently. To solve this problem and defend the beneficiaries' rights, we created an impactful film where we demonstrate that denying access to a person's service dog is as absurd as denying access to their wheelchair.