A neighbourhood space was covered with a sign suggesting a shelter would be moving in. The desired reaction flooded the community and press: “We don’t want the homeless in our neighbourhood, stick them somewhere else.”This was followed by RTR’s POV: “We don’t want shelters either. We want long-term solutions”. RTR asked the public to put just as much energy into getting the government to act as they did in trying to push the homeless out.
Company: Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Art Direction: Anthony Chelvanathan Copywriting: Steve Persico Executive Producer: Franca Piacente, Nicola Treadgold Director: Angie Bird Group Account Director: Natasha Dagenais Account Supervisor: Kayla Osmond Production Company: Skin & Bones Director of Photography: Anthony Deluca, Michael Chiang Producer: Tony Phibbs, Jeff Schwartz, Yumi Suyama, Erice Bourgalt-Assaf, Rocco Gagliese Location Manager: Christian Wood Post Production Company: Rooster Post-Production, Fort York Editor: Craig Parkins Assistant Editor: Craig Jay Music/Sound: The Eggplant Engineer: Nathan Handy Project Coordination: Lindsay Fry