Filling The Emptiness

Craft - Typography - Single

2018

Cossette

Company: Cossette Client: Garde-Manger Pour Tous Vice-President, Creative/Advertising: Anne-Claude Chénier Art Director: David Théroux Copywriter: Philippe Brassard Product Owner: Lorraine Grouvel

Every day at lunchtime, Le Garde-Manger Pour Tous fills 3,000 plates to feed Montreal schoolchildren in disadvantaged neighbourhoods. For its annual cocktail benefit, we created a visual identity based on an original typography using empty plates that brings its mission to life. The plates appeared - cut, spliced and animated - in all material related to the event, inviting people to fill the emptiness.