Fake Shop

Branded Content

2016

From brick-like-bread to dry cookies to gritty crackers, people have come to widely accept that they have to compromise on taste to eat gluten-free products. In a filmed experiment, we built a bakery and secretly stocked it all with all PC gluten-free products to see if anyone would notice. To their surprise (and our delight), no one noticed a thing except how good everything tasted.

Voice: 416-593-3729
Website: johnst.com
Email: reagan.johnston@johnst.com

Company: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Creative Direction: Marketa Krivy Art Direction: Andrew Bernardi Copywriting: Sanya Grujicic

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