Brands of Santa

Craft-Editing

2016

KBS Toronto
t: 416-260-7000
e: lsharpe@kbsp.ca
w: kbsp.ca

A classic cola brand popularized Santa's look. But what if other brands had gotten there first? That’s the question at the heart of this seasonal self-promo. To answer it, we created 12 new versions of Santa. Each inspired by a different brand, and each is made in the style of the iconic Santa illustrations from the 1920s and 30s. But as it turned out . . . our illustrator has problem with Santa. http://www.thisisthework.ca/brandsofsanta/

Company: KBS Toronto
Executive Creative Direction: Ian Mackenzie
Chief Creative Officer: Matt Hassell
Illustration: Sharif Tarabay
Associate Creative Director: Jon Lane
Copywriting: Warren Haas, Robin Porter
Music/Sound: TA2
Development: Carlo Alducente
Producer: Brenda Surminski
Social Stragey: Lisa Pratt
Content Coordinator: Geoff Jones
Production Company: OPC
Director: Jon + Torey
Post Production Company: School Editing, Alter Ego
Editor: Ryan Hunt
Color: Conor Fisher

Winning Website: brandsofsanta.com