When a child becomes sick it’s like their entire life is put on pause (school, vacations, friendships, etc.). We brought back six kids from last year’s campaign and shot a one-year follow-up of their current status. The videos would start to play the old footage and then suddenly pause. Donating unlocked the new footage and showed how a donation to SickKids helps unpause their lives.
Company: Cossette Chief Creative Officer: Carlos Moreno, Peter Ignazi Associate Creative Director: Jamie Cordwell Art Direction: Jessica Wong Copywriting: Darrel Knight Senior Interactive Designer: Gustavo Oregel Agency Producer: Heather Moshoian Account Executive: Olivia Figliomeni Account Director: Hanh Vo VP, National Brand Director: Steve Groh SVP, National Client Lead: Andrea Cook Director, Strategy: Kevin McHugh Chief Strategy Officer: Jason Chaney UX/CX Coordinator: Thomas Wilkins VP, Experience Strategist: Tara O'Doherty VP, Product & Technology Strategy: Joe Dee Technology & Innovation Partner: Hoffman Digital Production House: Skin & Bones Editing House: Saints Editorial Online/Transfer: Alter Ego Audio House: Eggplant Collective Client: SickKids Foundation