#OwnIt

Online Video

2016

97% of women have an ‘I hate my body’ moment. Every. Single. Day. We believe that 100% of women have the power to change something more important than the size of their butts. We can change our perspective. Special K is encouraging women to ditch the doubt and learn to accept every perfect, and perfectly imperfect, thing about our bodies and #OwnIt.

Company: Leo Burnett, Toronto Chief Creative Officer: Judy John Group Creative Director: Kelly Zettel, Sam Cerullo Copywriting: Kelly Zettel, Jennifer Smith, Mike Johnson Art Direction: Sam Cerullo, Pedro Izzo, Jordan Gladman Agency Producer: Melanie Palmer Group Account Director: David Moss Account Director: Mandy Eaton Account Supervisor: Jade Brent Account Planner: Trevor Thomas Production Company: Skin & Bones Director: Mark Zibert Editing Company: School Editing Editor: Ryan J. Hunt VFX: Fort York VFX

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