SickKids VS - Crews

Craft - Direction - Single

2019

Cossette
w: cossette.com

Winner: Cossette Global Chief Creative Officer: Carlos Moreno, Peter Ignazi Creative Director: Craig McIntosh, Jaimes Zentil Copywriter: Jordan Hamer Art Director: Spencer Dingle Agency Producer: Erica Metcalfe Strategist: Rami Dudin Strategy Director: Denika Angelone SVP, Strategy: Rosie Gentile Account Coordinator: Dayna Blustein Account Executive: Hillary Gonzalez, Rina McNicol, Emma Sleeper Account Director: Daniel Dolan Group Account Director: Melissa Levenberg VP, Brand Director: Tishan Canagasaby Production House: Scouts Honour Director: Mark Zibert, Kevin Foley Director of Photography: Chris Mably, Kiel Milligan Executive Producer: Rita Popielak, Simon Dragland Line Producer: Jeff Schwartz Editing Company: The Assembly Editor: Steve Puhach, Mitch Finn Animation/CG: The Vanity / SHED Online Facility: The Vanity Flame Artist: Naveen Srivastava Colourist: Andrew Exworth Audio House: Berkeley Inc. Music Creative Director: Jared Kuemper Music Licensing Company: Music Rights Clearance Music Licensing : Francois Lachance Song Title/Music Artist: Moonlight/Nicholas Britell Media Agency: OMD Canada PR Agency: Citizen Relations Client: SickKids Foundation

The SickKids VS: Crews launch film was a balancing act. Not only did the film need to act as a rallying cry for dozens of subcultures, it had to deliver the hard-hitting message that the hospital needed to raise more money than ever before. To tell the story properly, we cast hundreds of real donors with no acting experience, and shot overnight all over the city, requiring a large cast and crew to be nimble and move efficiently while carefully crafting the director’s vision.