Barely High Is Still Too High To Drive
Craft - Direction - Series
Barely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them.
Winner: McCann Canada Executive Creative Director: Josh Stein Creative Director/Art Director: Rob Trickey Creative Director/Copywriter: Chris Duffett Executive Producer: Jacqueline Bellmore, Eva Preger, Link York, Tory Osler Chief Strategy Officer: Dustin Rideout Strategy Director: Anna Jean Lloyd Account Director: Tracy Curtis Account Executive: Michelle Li Production Company: Soft Citizen Director: The Perlorian Brothers Music Producer: Rob Burns Line Producer: Merrie Wasson Director of Photography: Mikhail Petrenko Production Designer: Alexis DeBad Casting: Jigsaw Casting Casting Director: Shasta Lutz Editing Company: Saints Editorial Editor: Griff Henderson Assistant Editor: Kerstin Juby Colour: Alter Ego Colourist: Wade Odlum