TD Coin Poster

Consumer Direct Mail/Media Insert - Series

2019

Leo Burnett Canada
w: leoburnettdesign.ca

Winner: Leo Burnett Canada Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Chris Munnik, Kerry Reynolds Copywriter: Dave Thornhill Art Director: Dejan Djuric Developer: Dan Prudy, Alex Dabic Agency Producer: Alex Postans Print Producer: Gord Cathmoir, Kevin Stephen, Barry Durocher Account Director: Brian Poleck, Genevieve Cote Account Executive: Brandon Sellers, Brittany Valevicius VP, Director of Planning: Brent Nelson Photographer: Arash Moallemi VP, Group Account Director: Laurie Freeman Production Company: Flash Reproductions Chief Strategy Officer: Brent Nelsen President: Ben Tarr

Winning Website: leoburnett.ca

78% of parents feel they aren’t successful at teaching their kids about money. During Financial Literacy Month, TD Bank created a tool to help parents. The TD Poster Bank is a tactile savings account for kids. Along with their parents, kids could pick the item they wanted to save for and over time insert the coins needed to buy it. When all the slots were filled by the appropriate coins, the item could be bought. Each coin saved was an opportunity for parents to teach their kids about money.