Family Tree

Website - Single

2018

Cossette
w: cossette.com

Company: Cossette Global Chief Creative Officer: Peter Ignazi, Carlos Moreno Creative Director: Mario Cesareo, Sarah Rutherford Senior Copywriter: Elijah Di Gangi Senior Art Director: Andy Ng Art Director: Anton Mwewa Associate Creative Director: Noah Feferman SVP Strategy: Rosie Gentile Account Executive: Lily Dang Account Director: Daniel Dolan Group Account Director: Melissa Levenberg VP Client Lead: Tishan Canagasaby Senior Digital Project Manager: Annekatrin Mueller Technical Director: Sukhdeep Gill Production Company: Thinkingbox Media Agency: OMD Client: SickKids Foundation

Winning Entry: vimeo.com/user13084060/review/287492227/ce7e994971

We needed to replenish SickKids donor pipeline.To bring the unifying impact of SickKids to life and turn audiences into brand advocates and donors, we created the SickKids Family Tree. We used social networks to invite existing donors and event participants as well as their family, friends and followers to join the tree. Users could track their unique branch in real time and watch their support network expand through a series of stunning data visualizations.