Endangered Species

Pro Bono - Series

2019

lg2

Winner: lg2 Client: Jour de la Terre Vice-President, Creation: François Sauvé Creative Director: Guillaume Bergeron, Marc Guilbault Copywriter: Guillaume Ferron Art Director: Mario Pesant Client Services: Mathilde Fresne, Melody Ouellette, Marie-Christine Cayer Production: Isabelle Thouin, Mélanie Bruneau Photographer: Simon Duhamel Production (Photo): Consulat Compositing and Retouching: Visual Box

As part of the lead-up to Earth Day, on April 22, Earth Day France wanted to create a provocative and emotional campaign. While most organizations with similar goals focus their attention on endangered animals, Earth Day France surprised everyone by highlighting a species that is often overlooked yet also in danger: humans.