The Common Thread
Advertising Other - Single
2019
Rethink
w: rethinkcanada.com
Winner: Rethink
Italy soccer fans couldn’t wear their beloved Azzurri blue during the World Cup because their team was disqualified for the first time in 60 years by none other than Sweden. So, we created something the fans could wear made out of thread from scarves of every country that did qualify in the ‘World Cup’. Except Sweden.