Sport Chek-Do Not Attempt
Craft - Copywriting - Single
In order to cut through the clutter of feel-good Olympics campaigns from other marketers, Sport Chek partnered with the Emmy Award-winning VFX House Elastic to highlight the dangers of the Winter Olympics. On the eve of the 2018 Olympic Winter Games, Sport Chek disrupted the broadcast of the Opening Ceremony with a ‘Disclaimer’ that delved into the high-risks athletes face during competition.
Company: Anomaly Executive Creative Director: Dave Douglass, Pete Breton Writer: Matthew Donne Art Director: Richard Brown CEO: Franke Rodriguez Managing Director: Candace Borland, Linda Carlson, Jennifer Sofio Hall Account Supervisor: Kait Babin Account Director: Karim Tubbeh Account Executive: Caitlin Croley Planner: Paul Lipson, Jordanna Tannenbaum, Alex Avendano Agency Producer: Megan Flett Designer: Tim Chuang, Felix Soletic, Carlo Sa, Mert Kizilay Production Company: 7thfl Photographer: Viktor Radiks Cinematographer: Kyle Topping Camera/Lighting: Kyle Topping, Viktor Radiks Editing Company: Elastic Design Studio Creative Director: Duncan Elms Storyboards: Lance Leblanc Animator: Thomas McMahan, Matthew Shadis, Jip Jeong, Mark Feldman, CJ Cook, Viraj Ajmeri, Alex Silver, Lucy Kim Editor: Andrew Young, Pascal Leister Modelers: Joe Paniagua, Rie Ito, Mike Kash Rigging/Animation: Josh Dyer Producer: Michael Ross Executive Producer: Luke Colson Head of Production: Kate Berry Sound Design Company: Berkeley Studios Sound Engineer: Jared Kuemper Client: Paul Flinton, Erika DeHaas, Sarah Major, Ian King, Matt Schwartz, Tony Johansson Agency Network: MDC Partners PR Agency: Weber Shandwick Media Agency: touche!