Real People. Real Slogans.

30 Seconds or Less - Series

2018

Rethink
w: rethinkcanada.com

Company: Rethink Client: Scotts Canada / Weed B Gon Creative Directors: Aaron Starkman, Ian Grais, Chris Staples Art Director: Zachary Bautista Writer: Andrew Chhour Strategist: Sean McDonald Associate Creative Directors: Jordan Cohen, Kevin Filliter French Writer: Karine Doucet Digital Designer: Dustin Gamble Broadcast Producer: Alina Prussky Production Company: Westside Studios Director: Tyler Grey Director of Photography: John Ker Line Producer: Scott Houghton Editing Company: Saints Editors: Stephen Sora, Dominique Rioual Colour Transfer: Alter Ego On-Line Grading: The Vanity Audio House: Grayson Matthews Audio Producers: Ella Gruber, Nicholas Shaw Voice Director: Mark Domitric Engineer: Vlad Nikolic Account Managers: Daniel Riggi, Scott Lyons

Scotts needed help coming up with a new slogan. So we asked real people who’ve used Weed B Gon to tell us what they thought — and turned their endorsements into taglines.