Instagram Time Machine
Young Blood Interactive
Our task was to get young filmgoers excited about Charlie Chaplin, the theme for the 2014 Toronto Silent Film Festival. So, we hacked a familiar medium and introduced The Instagram Time Machine. Through linking images on the @TSFF2014 account, we transformed the typically random clutter of Thumbnail Mode into a flowing, interactive timeline. By literally turning the platform on its side, we managed to bridge the gap between old and new.
Company: Cossette Creative Direction: Matthew Litzinger, David Daga Copywriting: Sebastian Lyman Art Direction: Pepe Bratanov Account Supervisor: Jason Melhuish Co-Chief Creative Officer: Matthew Litzinger, David Daga Client: Toronto Silent Film Festival