Farm Like This
Young Blood Interactive
80% of the worlds fish stocks are in danger because of widespread unsustainable fishing practices, but they happen underwater and out of sight so most people have no idea how harmful these practices can be.WWF Canada wanted to show Canadians the impact of unsustainable fishing in a way they could relate to. Asking the simple question: “What if we farmed the way we fished?” framed unsustainable fishing practices in a way every Canadian could understand.
Company: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Art Direction: Denver Eastman Copywriting: Jacob Greer Agency Producer: Cas Binnington, Mike Hasinoff Group Account Director: Melissa Tobenstein Account Manager: Dorian Burns-Coyne, Amelia MacGregor Production Company: 1st Avenue Machine Executive Producer: Nick Litwinko Animation Company: Against All Odds, Milford Film & Animation Music/Sound: Silent Joe/Orange Lounge
Winning Website: awardshows.unignorablework.com/farm-like-this/