20th Anniversary

Ideation - Single

2021

john st., Toronto, ON
w: johnst.com

Chief Creative Officer: Cher Campbell Creative Director: Jordan Cohen, Cam Boyd Associate Creative Director: Marc Levesque, Dan Cantelon Copywriter: Marc Levesque, Marly Dichter Art Director: Dan Cantelon, Shirley Xu Wang Producer: Aimee DeParolis, Cas Binnington, Matthew DeWaal, Andrew Tavares Jr. Gaming Consultant/Volunteer: Harris Boyd (9 years old) Game Production/Minecraft Build: Gamefruitpulp Editor (Teaser Video): Nicole Sison Editor: Peter Guzda Post-Production: Alter Ego Executive Producer: Hilda Pereira Colourist: Patrick Samaniego

Winning Entry: youtu.be/SA9DjyipNEA

Turning 20 in agency years is a big f***ing deal. So when the world wouldn't let us celebrate in person, we built a new world. In Minecraft. Working with famed Minecraft Builder @GameFruitPulp, we created a 1:1 replica of the office down to every detail. The event included in-game quests, a rooftop bar, and a Hall of Fame of work from the last 20 years. Not only did this give everyone a chance to (legally) get together, but also we immortalized the office we all love forever. In Minecraft.