4/20 Pre-rolls

Experiential/Event - Series

2024

Zulu Alpha Kilo, Toronto, ON
w: zulualphakilo.com

To appeal to those participating in cannabis cultures biggest day, 4/20, Pizza Pizza took their popular Stromboli and rolled it to look like a giant joint. It has 0% cannabis, but it's 100% delicious. The Pre-Rolls are also part of the Hot Box, an incognito pizza-box filled with paraphernalia, like pineapple flavoured rolling papers and a "Creamy Ganja" grinder that looks like the iconic dipping sauces. The campaign urges people to get yours before they go up in smoke.

Chief Creative Officer: Brian Murray, Jenny Glover
Chief Design Officer: Stephanie Yung
Creative Director: Kevin Sato, Michael Siegers, Addie Gillespie, Jonah Flynn
Art Director: Kevin Sato, Michael Siegers
Writer: Addie Gillespie, Jonah Flynn
Designer: Ana-Marija Matic, Sam Dal Monte
Account Team: Alyssa Guttman, Alex Berube, Amy Nguyen
Strategy Director: Heather Segal, Cameron Fleming
Client: Pizza Pizza, Adrian Fuoco, Amber Winters, Adam Williamson, Zoë Pagazani, Ivy Yu, Raymond Luk, Raymond Fan
Media Agency: Media Experts
Media Team: Faebri Michetti, Lily Lazzara, Maya Rocca, Mackenzie McNevin, Rahim Dhrolia
PR Agency: spPR
Production Company: Zulubot
Director of Photography: Edward Pond
Executive Producer: Adam Palmer, Laura Dubcovsky
Food Stylist: Kay Pollock
Post-Production Company: Zulubot
Post Producer: Amy Groll, Lena Hamady
Editor: Can Yuksel, Erin Brazeau
Colourist: Can Yuksel
Online Artist: Can Yuksel
Audio: Can Yuksel
Assistant Editor: Adrian Gluvakovich
Studio Operator: Henry Eugenio
Lead Interactive Artist: Andrew Martin
Producer: Bita Mazaheri
Lead Production Artist: Ashleigh O’Brien
Senior Studio Artist: Aron Harris