4/20 Pre-rolls

PR/Influencer Campaign

2024

Zulu Alpha Kilo, Toronto, ON
w: zulualphakilo.com

Chief Creative Officer: Brian Murray, Jenny Glover Chief Design Officer: Stephanie Yung Creative Director: Kevin Sato, Michael Siegers, Addie Gillespie, Jonah Flynn Art Director: Kevin Sato, Michael Siegers Writer: Addie Gillespie, Jonah Flynn Designer: Ana-Marija Matic, Sam Dal Monte Account Team: Alyssa Guttman, Alex Berube, Amy Nguyen Strategy Director: Heather Segal, Cameron Fleming Client: Pizza Pizza, Adrian Fuoco, Amber Winters, Adam Williamson, Zoë Pagazani, Ivy Yu, Raymond Luk, Raymond Fan Media Agency: Media Experts Media Team: Faebri Michetti, Lily Lazzara, Maya Rocca, Mackenzie McNevin, Rahim Dhrolia PR Agency: spPR Production Company: Zulubot Director of Photography: Edward Pond Executive Producer: Adam Palmer, Laura Dubcovsky Food Stylist: Kay Pollock Post-Production Company: Zulubot Post Producer: Amy Groll, Lena Hamady Editor: Can Yuksel, Erin Brazeau Colourist: Can Yuksel Online Artist: Can Yuksel Audio: Can Yuksel Assistant Editor: Adrian Gluvakovich Studio Operator: Henry Eugenio Lead Interactive Artist: Andrew Martin Producer: Bita Mazaheri Lead Production Artist: Ashleigh O’Brien Senior Studio Artist: Aron Harris

To appeal to those participating in cannabis cultures biggest day, 4/20, Pizza Pizza took their popular Stromboli and rolled it to look like a giant joint. It has 0% cannabis, but it's 100% delicious. The Pre-Rolls are also part of the Hot Box, an incognito pizza-box filled with paraphernalia, like pineapple flavoured rolling papers and a "Creamy Ganja" grinder that looks like the iconic dipping sauces. The campaign urges people to get yours before they go up in smoke.