A Signal of Hope

Corporate Responsibility Campaign

2025

Publicis, Toronto, ON
w: publicis.ca

Chief Creative Officer: Vinicius Dalvi Head of Art: Victor Yves Group Creative Director: Ian Simpson, Catherine Allen EVP, Managing Director: Serene Gaspar, Bobby Malhotra Chief Strategy Officer: Mary Chambers VP, Strategy: Tim Hopkins SVP, Brand Director: Ngaio Potts Group Account Director: Plinio Campos Account Director: Rachel Dickey Associate Creative Director: Rodrigo Molina Art Director: Mateus Crequeria Copywriter: Felipe Duarte Senior Graphic Artist: Jason Rooney QA Manager: Shahid Qureshi Senior Proofreader: Calvin Young Manager, Proofreading/QA: Karit Patel Manager, Image Editor: Catherine Mazerolle Print Production Manager: Maria Goss Executive Producer: Michi Lepik-Stahl Director/DP: Johnny Ketlo VP, Executive Producer: Laurie Kerr-Jones Post Producer: Valerie Moss, Rebecca Burtnik Audio Producer: Elyse Brunette Editor: Ingrid Theiner, Isaac Winter Motion Graphics Artist: Naghmeh Jafari Firouzabadi, Livia Apra Colourist: Ibnul Sarker, Adam Kemp Audio Mixer: Martin Sanchez Audio House: Pirate Studios Client: Rogers

Rogers brought mobile service to the Highway of Tears, a remote 166-kilometre stretch of northern British Columbia where many Indigenous women have gone missing or been murdered. Working with Indigenous communities, Rogers installed towers that now provide 911 access for everyone, on any network. The initiative prioritized safety, reconciliation, and equity, transforming critical infrastructure into a lifeline for vulnerable communities.