Ad Blackout

PSA/Charity Advertising - Single

2024

VML Canada, Toronto , ON
w: vml.com/toronto

The Royal Canadian Legion transformed the media landscape of an entire country into a reminder that allowed Canadians to focus on remembrance, not marketing messages. Working with Canada's largest media network, we blacked out thousands of digital display boards, replacing the ads with a two-minute reminder to observe the moment of silence.

Ad Agency: VML
Chief Creative Officer: Ari Elkouby
Creative Director: Kyle Carpenter
Associate Creative Director: José Rivas
Design Director: Mike Butler
Chief Strategy Officer: Matt Ball
Planner: Rory Petty
Executive Integrated Producer: Jennifer Cotton
Producer: Kristen Neamtz
EVP, Managing Director: Dave Collis
Account Director: Manasie Tiwarie
Global Chief Creative Officer: Bas Korsten, Daniel Bonner
North American Chief Creative Officer: Tom Murphy
Director of Public Relations: Rebecca Sullivan
Global Communications & Public Relations, Senior Manager: Emilie Sharp
Post-Production Company: School Editing
Music/Sound: Pirate Toronto
Composer: Vanya Drakul
Media Agency: Group M Canada
Chief Executive Officer: Kevin McDonald
President: Riina Clydesdale
Director, Marketing and Communications: Dion Edmonds
Client: The Royal Canadian Legion
Director, Poppy and Remembrance Division: Lia Taha Cheng
Manager of Communications: Nujma Bond