Ad Blackout

PSA/Charity Advertising - Single

2024

VML Canada, Toronto , ON
w: vml.com/toronto

Ad Agency: VML Chief Creative Officer: Ari Elkouby Creative Director: Kyle Carpenter Associate Creative Director: José Rivas Design Director: Mike Butler Chief Strategy Officer: Matt Ball Planner: Rory Petty Executive Integrated Producer: Jennifer Cotton Producer: Kristen Neamtz EVP, Managing Director: Dave Collis Account Director: Manasie Tiwarie Global Chief Creative Officer: Bas Korsten, Daniel Bonner North American Chief Creative Officer: Tom Murphy Director of Public Relations: Rebecca Sullivan Global Communications & Public Relations, Senior Manager: Emilie Sharp Post-Production Company: School Editing Music/Sound: Pirate Toronto Composer: Vanya Drakul Media Agency: Group M Canada Chief Executive Officer: Kevin McDonald President: Riina Clydesdale Director, Marketing and Communications: Dion Edmonds Client: The Royal Canadian Legion Director, Poppy and Remembrance Division: Lia Taha Cheng Manager of Communications: Nujma Bond

The Royal Canadian Legion transformed the media landscape of an entire country into a reminder that allowed Canadians to focus on remembrance, not marketing messages. Working with Canada's largest media network, we blacked out thousands of digital display boards, replacing the ads with a two-minute reminder to observe the moment of silence.