Adapta - Many Sides of Life

Editing Video - Single

2025

Courage, Toronto, ON
w: courageinc.com

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Partner, EP: Clair Galea Managing Director: Saloni Wadehra, Eva Preger Creative Director: Jesse Wilks, Gerardo Agbuya, Harry Knazan Associate Creative Director: Zuheir Kotob Art Director: Zuheir Kotob Senior Producer: Sarah Moen Account Director: Camilo Moreno Account Supervisor: Tino Monk Executive Strategy Director: Rami Dudin Strategist: Shradha Chauhan Senior Integrated Producer: Raquel Mullen Senior Production Designer: Jeanette Downes Client: CIBC Senior VP, Marketing: Suzy DePrizio VP, Business Partner Marketing: Angela Sarino Senior Director, Business Partner Marketing: Jon Day Director Business Partner Marketing: Hilary Woods Senior Manager, Marketing: Imrul Karim Marketing Manager: Annie Fung Production: Soft Citizen Directors: Hoffman/Metoyer EP: Link York, Kayan Choi, Kristina Anzlinger, Hilda Pereira, Lauren Dobbie Head of Production, EP: Rob Burns Director of Photography: Corey Walter Line Producer: Kelly King Production Designer: Jordan Worth Production Manager: Dave Watson Wardrobe: Lea-Anne Baxter Makeup Artist: Shannon Burnett Editorial: Outsider Editorial Editor: Michael Barker Producer: Kelsey Dale-McGrath, Mariya Guzova Assistant Editor: Denise Pressacco Colour and Online: Alter Ego Colourist: Lily Henry Colour Assistant: Sabrina Salerno Lead VFX Artist: Joel Osis VFX Artist: Eric Perrella Motion Designer: Ian Flaig VFX Assistant: Nupur Baria Audio: Oso Audio Sound Design: Leo Hicks Engineer: Leo Hicks Photography: United Assembly, Suech + Beck Photographer: Chris Sue-Chu, Alyssa Wodabek Artist Rep: Lindsey Rebeiro Prop Stylist: Christina Yan Food Stylist: Christina Yan, John Kruusi Photo Assistant: Rachel Cicoria, Alessia Porelli Prop Assist: Thaila Oxford, Nicole Campbell Media Partner: EsssenceMediacom

A film that captures how life and our purchases are always changing from month to month. From groceries to travel to splurges, spending looks different every time. The CIBC Adapta Card keeps up by automatically adjusting rewards to match how you spend, so you never have to think about which card to use.