Address Change

PR/Influencer Campaign

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Ad Agency: LG2 Client: Dans La Rue Production Company: OKOK Post-Production Company: OKOK Sound Production: Circonflex Chief Creative Officer: Marc Fortin, Luc Du Sault, Josh Stein Creative Director: Luc Du Sault Copywriter: Félix-Antoine Belleville Art Director: Megan Plamondon Account Services: Alexandra Laverdière, Gabriella Côtes, Anne-Renée Turcotte, Laurence-Olivier Paquet Agency Producer: Émilie Trudeau, Emmanuelle Bérubé Motion Design: Daniel Martinez-Mendoza Layout Artist: Marie-Ève Roussy, Sylvain Grégoire Producer: Christina Drouin, Xavier Girard, Nicolas Chiasson Director: Laurence Tremblay Director of Photography: Raphaël Desharnais Editor: Cédric Noël Colourist: Amélie Michel Content Creator: Alex Beaulieu-Marchand, Emmanuelle-Salambo Deguara, Karel Cadoret, Louis Blouin

Influencers changed their addresses so that the new winter clothing intended for them would be delivered directly to Dans La Rue, a homeless shelter.