Art Rate Monitor
Brand Activation Campaign
2025
Zulu Alpha Kilo, Toronto, ON
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com
Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Jenny Glover, Brian Murray Chief Design Officer: Stephanie Yung Design Director: Jeff Watkins Creative Director: Jeff Tyser, Nikki Garrett, Kevin Sato Copywriter: Jeff Tyser, Marco Buchar Art Director: Nikki Garrett, Kevin Sato, Ivan Mallqui, Michael Romaniuk Associate Creative Director: Marco Buchar, Ivan Mallqui, Michael Romaniuk Digital Design Director: Damian Simev Account Team: Alyssa Guttman, Alexa Macdonald, Erika Dafoe Executive Director, Comms. Planning & Technology: Sean Bell Strategist: Heather Segal, Meredith Ferguson, Sarah Yim Head of Media: Alicia Petralia Campaign Manager: Tania Perales Media: Art Gallery of Ontario Client: Art Gallery of Ontario – Ros Lawler, Kimber Slater, Suman Chahal, Sahana Nair PR: Laura Quinn, Andrea-Jo Wilson, Wendy So, Lexie Buchanan Agency Executive Producer: Laura Dubcovsky CGI Artist, Animator and Illustrator: Pierre Bourjo Digital Producer: Kenneth Haz Digital Interactive Producer: Kelly Sun Web Developer: Kyle Collins, Jake Edwards Interactive Technology Studio: WXM Tech Creative Technologist: Damian Wright Software Engineer: Dmitri Melamed Project Manager: Sabrina Teles Production House: Zulubot Post-Production House: Zulubot Director of Post-Production and Operations: Sarah Dayus Executive Producer: Adam Palmer Producer: Amy Groll Senior Post Producer: Lena Hamady Editor and Motion Design: Bergougnou Productions Assistant Editor: Adrian Gluvakovich Colourist: Ryan Ruskay Motion Designer: Miguel Natividad, Diego Romero Director: Kyle Chappell Photographer: Can Yuksel, Arash Moallemi Audio Engineer: Noah Mroueh, Diego Romero Studio Manager: Henry Eugenio Production Artist: Aron Harris, John Rodrigues
The AGO's Art Rate Monitor proved that viewing art in a gallery isn't passive but a unique, active, emotional experience. Visitors wore wristbands tracking heart rate and movement as they explored the gallery. At the end of the visit, each person would receive their own personalized Art Persona showing which art thrilled, calmed, or captivated them, plus tailored exhibition recommendations—turning a museum visit into an immersive, shareable, and deeply personal experience.