Award Show Hack

Ideation - Series

2024

Bleublancrouge, Toronto, ON

Ad Agency: Bleublancrouge Executive Creative Director: Julie Markle, Chris Dacyshyn Creative Director: Brandon Tralman-Baker, Bruce Harris Writer: Brandon Tralman-Baker Art Director: Bruce Harris Account Director: Julie Wierzbicki Producer: Casey Tanaka Account Coordinator: Corina Pacheco Audio House: The InLaws Audio House Music Director: Spencer Hall Music Composer: Rob James Production Company: Floydian Pictures Director: Sonny Atkins Director of Photography: Rod Hafezi Lighting: Roham Abtahi Client: The InLaws Audio House

Winning Website: bleublancrouge.ca/en

It's not easy for a small audio shop to get on the radar of ad agencies. So, to get the word out – or better yet – the lyrics out about their music talents, InLaws Audio designed a series of hyper-targeted musical business pitches (disguised as radio spots) in a variety musical genres to subversively reach the ears of creatives when they least expected it – the award show judging process. The spots ran once to be eligible for entry, allowing us to hack award shows and exploit them as a medium.