Big Bangs Bev & Shroomy Chuck

Copywriting for Video or Sound

2025

m5 agency, St. John's, NL
w: m5.ca

Copywriter: Vicki Murphy Creative Director: Vicki Murphy Executive Creative Director: Damian Bonse Account Director: Sherrie Reynolds Account Manager: Taylor Power Sound Designer: Grant King Production Company: KOKO Productions Client: CAA Atlantic

CAA Atlantic boosted awareness of their roadside service in the Newfoundland market by making a campaign just for Newfoundlanders. Radio embraced absurd local humour while reminding drivers to prepare for the extra unexpected.