Big Bangs Bev & Shroomy Chuck

Copywriting for Video or Sound

2025

m5 agency, St. John's, NL
w: m5.ca

CAA Atlantic boosted awareness of their roadside service in the Newfoundland market by making a campaign just for Newfoundlanders. Radio embraced absurd local humour while reminding drivers to prepare for the extra unexpected.

Copywriter: Vicki Murphy
Creative Director: Vicki Murphy
Executive Creative Director: Damian Bonse
Account Director: Sherrie Reynolds
Account Manager: Taylor Power
Sound Designer: Grant King
Production Company: KOKO Productions
Client: CAA Atlantic