Big Red Spoons

Brand Activation Campaign

2025

Publicis, Toronto, ON

Chief Creative Officer: Vinicius Dalvi Head of Art: Victor Yves Chief Strategy Officer: Mary Chambers EVP, Managing Director: Serene Gaspar, Bobby Malhotra Senior Art Director: Josh Dornan Senior Copywriter: Claire Mills Copywriter: Jackson Rothwell Art Director: Larissa Visentin SVP, Brand Lead: Shawna Hayman Group Account Director: Silvia Parkinson Account Director: Haleigh Magill Account Supervisor: Rachel Senay Group Strategy Director: Chris Whyte VP Digital Strategy: Rylee Strachan Digital Strategy Director: Abby Guthrie Jr. Digital Strategist: Eliza Pratter SVP, Sponsorship & Events: Chris Desjardins Director, Brand Experience: Sabeeca Ali Account Executive: Ryan Balter Program Director: Chris Taylor Associate Technical Director: Benjamin Jones Designer: Myah Wills, Elliot Berkis Team Lead, Motion Design: Mike Charal Production Designer: Sydney Wills, Yuriy Leheta Junior Motion Designer: Marley Garren VP Commercial Content: Terry Theofilactidis Director: Reid Marshall Client: Dairy Queen

This winter's record snow gave us the perfect chance to remind Canadians that Blizzard® treats are the ultimate frozen treat. We transformed snowbanks into giant Blizzard® replicas using DQ's iconic red spoon and Smarties. In high-foot-traffic, winter-loving markets, the oversized installations turned blizzard season into Blizzard® Treat Season.