Ideation - Campaign
DDB Canada, Toronto, ON
Client: Ontario Black History Society (OBHS) Executive Creative Director: Craig Ferguson, Erin Kawalecki Associate Creative Director: Allie Keith, Dan Szczepanek Art Director: Allie Keith, Mariam Alqasim Copywriter: Dan Szczepanek, Rebecca Skinulis Designer: Allie Keith VP: Megan Hardisty Account Director: Laura Rodriguez Account Supervisor: Alexa Prest Producer: Vivian Poon VP, Director of Planning: Graham Candy Production House: Alfredo Films Executive Producer: Alexander Henry, Holly Rowden, Lindsey Bates Director: Alexander Henry Editing Company: Sauce Digital Editor: Shivam Pandya, Nick Brooks Music/Sound: Vapor Music Creative Director: Ted Rosnick Studio: Vapor Music
Canadians only ever learn their history one way—from the perspective of predominantly white men—even though Black people have lived in Canada for over 400 years. To raise awareness of this issue, the Ontario Black History Society took real Grade 8 history textbooks and Blacked Out all of the non-Black history. Of the 255 pages, only 13 remained. Copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves.