Blink
Cinematography - Single
2024
Courage, Toronto, ON
w: courageinc.com
Ad Agency: Courage Inc. Chief Creative Officer, Founder: Dhaval Bhatt, Joel Holtby Chief Strategy Officer, Partner: Tom Kenny President, Partner: Niki Sahni Creative Director: Domenique Raso, Cindy Marie Navarro Copywriter: Domenique Raso Art Director: Cindy Marie Navarro Account Director: Kat Ledgett Account Executive: Darita Odobo Group Strategy Director: Rami Dudin Executive Producer: Clair Galea Producer: Sam Benson, Katie Fowler Client: North York General Foundation President, CEO: Seanna Millar Chief Marketing and Communications Officer: Ya Shan Waley Chief Communications Officer: Janine Hopkins Director, Marketing & Communications: Lori D'Amore Sr. Specialist, Digital & Graphic Design: Cody Brifoglio Production Company: Folktale Films Executive Producer: Tom Evelyn, Lexy Kayluk, Hubert Davis Director: Hubert Davis Director of Photography: Stuart Cameron Line Producer: Ian Fingland Art Director: Soo-Won Lee Production Manager: Brandon Pitt Sound Mixer: Sanjay Mehta Production Designer: Michael Walker Wardrobe: Sheri Monk Hair & Make up Artist: Cathy Ann Cuthbert Casting: Jigsaw Casting Director: Shasta Lutz Editing Company: Nimiopere Editor: Graham Chisholm Assistant Editor: Shalini Menon Executive Producer: Julie Axell Transfer/Online/VFX: Alter Ego Colourist: Lily Henry Colour Assistant: Vika Svishchova VFX Artist: Eric Perrella VFX Assistant: Nupur Desai, Melany McEachern Production Coordinator: Sam Omand Producer: Mariya Guzova Executive Producer: Hilda Pereira Audio House: Berkeley Inc. Creative Director: Jared Kuemper Executive Producer: Tyna Maerzke Engineer: Tyler Young Assistant Engineer: Marcel Hidalgo Media Agency: Rebel & Thorn Partner & Co-Founder: Andrew Knight Director, Client Success: Nicole McCourt
North York General Hospital's "Blink" campaign, directed by Oscar-nominated Hubert Davis, showcased the hospital's role in life-defining moments through the story of a mother's life, from childbirth to her final days. The campaign raised awareness about NYG's compassionate care, generating 16,400 website leads, 30MM+ impressions (5x above benchmark), and reducing cost per lead by 70%. It highlighted NYG's vital role in the community, positioning it alongside Toronto's top healthcare fundraisers.