Bolo Tie

Art Direction for Static Ads

2024

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Inc. Chief Creative Officer, Founder: Dhaval Bhatt, Joel Holtby President, Partner: Niki Sahni Chief Strategy Officer, Partner: Tom Kenny Executive Director of Development: Shannon Miller PR Coordinator, Intern: Alexandra Smith Junior Strategist: Shradha Chauhan Creative Director: Jesse Wilks, Gerardo Agbuya Art Director: Gerardo Agbuya Copywriter: Jesse Wilks Group Account Director: Alex Karayannides Account Director: Kyron Sobers Account Executive: Zoe Fetsis Account Coordinator, Intern: Amoryn Witkin Editor and Motion Graphics: Marcus Barrie Executive Producer: Clair Galea Junior Producer: Sunaina Arora Post Producer: Sunaina Arora Illustration: Brad Pickard Audio: Boombox Sound Media Buy: Wavemaker Client: KFC Chief Marketing Officer: Katherine Bond Debecki Director, Marketing: Azim Akhtar Marketing Manager, Brand and Partnerships: Jordan Sequeira

KFC wanted to tell Canadians they were staying open later. However different locations were open until different times. So we transformed the Colonel's iconic bolo tie, into a clock. With each location getting a custom Bolo Tie clock based on the time they were staying open until.