Born a girl
PSA/Charity Digital Advertising - Single
Creative Director: Luc Du Sault Writer: Félix-Antoine Belleville Art Director: Jean Lafrenière, Frederick Devost Strategy: Christine Larouche Project Manager: Alexandra Laverdière, Laura Boutet, Isabelle Miville Director: Phil Grenier Director of Photography: Alexandre Nour Desjardins Colourist: Simon Boissonneaux Editor: Thomas Bellefleur Producer: France-Aimy Tremblay Director of production: Martin Couture Project Coordinator: Vanessa Vick, Marie-Chun Röfekamp-Allaire Card Designer: Julie Pichette, Sonia Delisle, Maryse Gagné Sound Production: Tanguy Meunier
In this video-documentary, the public discovers a family from the province of Quebec where Mila's parents surprise her with a special gift for her birthday. They redid all of her past birthday cards, because she was born a girl.