Born to Fly
PR/Influencer Campaign
2025
FCB Canada, Toronto, ON
w: fcbtoronto.com
Chief Creative Officer: Nancy Crimi-Lamanna Executive Creative Director: Jeremiah McNama Associate Creative Director: Coleman Mallery Sr. Art Director: Sanna Kula Strategy Director: Allison Lochhead Designer: Manjo Gabor Copywriter: Coleman Mallery Chief Strategy Officer: Shelley Brown VP, Strategy: Shelagh Hartford Studio Coordinator and Integrated Producer: Stephanie Springett Retoucher: Carly Bright, Marcell Faucher Sr. Production Artist: Michael Pallister Production Artist: Kitwa Lau Sr. Interactive Web Developer: Dennis Oba Jr. Production Artist: Zoe Soeiro Proofreader: Gina Fusco Quality Assurance: Thom Bray, Niveta Pandita VP, Account & Content Lead: Ravi Singh Group Account Director: Rose Noble Account Supervisor: Joe Aparna, Tyler Huntley-Doherty PR Agency: Weber Shandwick Canada Offline Media: Initiative VP, Client Advice & Head of Project Management: Sarah Sime Director, Communications Design: Kinnon Hurst Manager, Communication Design: Lauren Weisbarth Online Media Company: ACMD Sr Mgr, Digital Marketing & Performance: Nicole Bruneau Digital Media Manager: Marli Noyek Client: Air Canada VP, Brand: Andrew Shibata Director, Sponsorship Marketing: Martine Boulerice Manager, Sponsorship Marketing: Kim Desrochers Director, Customer Comms: Madeline Long-Duke Director, Brand Strategy and Content Marketing: John Xydous Senior Manager, Content Marketing: Pascale St-Amand Content Marketing Manager: Alexia Quilez Senior Manager, Content Production: Bailey Stead Photographer: Celian Genier Videographer and Editor: Lucca Carvalho De Lima Silva Videographer (Freelancer): Mike Chantaj Manager, Social Media: Jennifer Yu Manager, Social Media Operations: Samantha Etane Social Content and Community Manager: Jenna Hum Creative Director: Dzeneta Zunic Creative Studio Lead: Bettina Carating Sr. Manager, Creative Studio Operations & Design: Lucinda Hancock Graphic Designer: Dan Colosimo, Rachel Solakis, Anastasiia Sheciakova Manager, Brand & Corp. Events: Benjamin Trattner Partnership Company: Maple Leaf Sports and Entertainment SVP, Global Partnerships: Jordan Vader Director, Global Partnerships: Dave Sheedy Account Manager, Global Partnerships: Sehaj Bhachu Digital Strategist, Global Partnerships: Daniel Meneley Manager, Media and Project Management: Graham Latchford Senior Director, Partnership Marketing: Kimberlee Welch Director, Commercial Strategy: Morgan Todd Manager, Strategy, Commercial Marketing: Nick Ardito SVP, Communications: Dave Haggith Manager, Corporate Communications: Victoria Malisani Senior Director, Strategy & Growth Marketing: Terri Mattuci Senior Manager, Strategy & Growth Marketing: Taylor Mansillo Digital Strategy Manager: Gabriella Cook Digital Content Manager, Toronto Raptors: Samantha Skeen
When Vince Carter was retiring, we had an opportunity to say congratulations, from one Air Canada to another. A custom A220 aircraft was wrapped and styled after the banner that would be raised in the Raptor's arena, complete with Carter's number, signature and iconic dunking silhouette, reigniting Air Canada's association with the Raptors. Air Canada then put the plane into rotation, allowing number 15 to take off and be raised to the skies with every flight.