Bratwurst Summer

Digital Engagement Campaign

2024

No Fixed Address, Toronto, ON
e: hello@nofixedaddressinc.com
w: nofixedaddressinc.com

Ad Agency: No Fixed Address Chief Creative Officer: Alexis Bronstorph, Kelsey Horne Executive Creative Director: Jamie Marcovitch Associate Creative Director: Anton Mwewa Copywriter: Hayley McOstrich President: Priyanka Goswami Producer: Cherie O'Connor Agency Planner: Brittany Dow, Michael Vassos Account Director: Shawne Elnicki Account Supervisor: Sarah Loo Project Manager: Sydney Bokser Media Manager: Amanda Chapman Client: Field Roast Grain Meat Co.

Charli XCX released "brat", declared it a brat summer, and people ate it up. Field Roast, the bold purveyor of vegan meats wanted them to eat their sausages too. So we set out to reach a new audience by collabing with Charli, unofficially. With one post and 5 extra letters, we went viral overnight and within 24 hours we had our message on a billboard during Pride. The internet went crazy and we were ready in the comment section, giving product to anyone who wanted to have a brat(wurst) summer.