Website - Single
Company: Target Creative Director: Tom Murphy Creative Group Head: Kevan Kalyan SENIOR DESIGNER/DEVELOPER: Terry Hudson Digital Design Lead: Ryan Strickland Strategic Planner: Noel O'Dea JUNIOR DIGITAL DESIGNER / DEVELOPER: Thomas Tognacci Account Director: Ernie Brake Digital Producer: Vivian Tulk Account Manager: Natalie Lemire Programmer: Lesley Chard, Whymarrh Whitby
Winning Entry: icebergfinder.com
In Newfoundland and Labrador, 10,000-year-old cathedrals of ice come to visit every year. Along with them come travellers hoping to catch a glimpse. The challenge with bergs is that they don’t sit still, so, we embarked on a redesign of IcebergFinder.com. Incorporating a responsive layout and an interactive map, icebergs are plotted using satellite data, and enhanced by users and tourism operators on the ground. Added social sharing features increased engagement and visit times.