Budweiser Whiteout Brew

Small Community Video - Single

2019

Anomaly
t: 647-547-3440
e: tor_awards@anomaly.com
w: anomaly.com

Winner: Anomaly Client: Labatt Breweries of Canada Executive Creative Directors: Pete Breton, Dave Douglass Creative Director: Neil Blewett Designer: Shawn Lambino Production Company: Unreasonable Studios Copywriter: Mat Cruz Art Director: Emily Ferraro CEO: Franke Rodriguez President/Managing Director: Candace Borland Account Supervisor: Pat Martini Business Director: Matt Holton Planner: Paul Lipson Agency Producer: Nan Row Cinematographer: Christian Flook Production Company Producer: Josh Chiaton Director: Sean McLeod Camera Man: Austin Blackmore Executive Producer: David Stulberg VP, Marketing (Labatt): Todd Allen Brand Director (Labatt): Mike D'Agostini Senior Brand Manager (Labatt): Dave Sheedy Brand Manager (Labatt): Natalie Wise Media Agency: Vizeum PR Agency: Veritas Communications Ad Agency: Anomaly

Winning Entry: youtube.com/watch?v=qEG7x2Ju0NE

In 2019, the Winnipeg Jets were about to make another playoff run, meaning the entire city would be rallying around their team through one of the most celebrated post-season traditions: the Whiteout. So we created a limited-edition brew infused with the same water used to make the ice at the Bell MTS Arena. We announced it by showcasing Jets fandom at its best, and built anticipation through a piece of long form content showing Winnipeg citizens talking about how important their team is to them.