Building Parents’ Imaginations
Consumer Magazine - Series
Traditionally known for stimulating children’s imaginations, LEGO bricks can offer many opportunities for stimulating parents\' imaginations, as well. To make these pieces, the agency asked children to build something and then their parents had to guess what they had made.
Company: Ogilvy Canada Executive Creative Director: Carle Coppens Account Director: Maxime Merchez Copywriters: Maxime Richer, Vanessa Harbec Photographer: Alain Desjean