Buzzkill

Typography - Series

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Josh Stein, Nicolas Baldovini, Luc Du Sault VP, Executive Creative Director, Design: Ryan Crouchman Designer: Jessica Brasil, Adam Globa, Erin Struble Art Director: Kyle Winsor Copywriter: Scott Hildebrant, Daniel Kanhai Motion Designer: Samuel Thibodeau Creative Director: Rana Chatterjee, Jeff Cheung, Ryan Crouchman Production Company: Nimble Content Post-Production: Recess Post Sound Production: Eggplant Music & Sound Experiential Production Partner: WXM Tech Merchandise Production Partner: O2O, The Gas Company Media Agency: Initiative PR Agency: Glossy Strategy: Mike Strasser Content Strategy: Nikole Patterson-Hurst Client Services: Krista Findlay, Luke Whitty, Shilpa Chandra, Geraldine Sebastian, Casey Mendoza Production Designer: Lisa Ye, Briar Koski, Dylan Hamilton Photographer: Kaamil Lakhani, Ashley Harris Agency Production: Tara Greguric, Christine Malacas, Tracy Haapamaki Chief Strategy Officer: Sophie-Annick Vallée VP, Strategy: Keith Barry VP, Account Services: Shelly-Ann Scott Client: Ontario Cannabis Store

Since legalization, half of Ontario's $3.2B cannabis market remains illegal. Facing low trust in government messaging, the Ontario Cannabis Store (OCS) launched Buzzkill, a fake illegal brand and dispensary designed to expose the dangers of black market cannabis.